ACQUISITION INSIGHTS

Why Brokers Ignore 80% of Buyers (And How to Avoid Being One of Them)

Why do brokers ignore so many buyers?
It’s not because they’re rude — it’s because most buyers aren’t positioned to actually close. Brokers quickly learn to prioritize the buyers who look “bankable.” In this article, we break down the signals brokers look for and how you can avoid being overlooked.